Launched by award-winning artist Guillermo Rios, SGR redefines wearable art, using denim and textiles as a canvas for storytelling.

 

Rooted in history, denim—representing the uniform of resilience in the sugar cane fields of Jalisco, MX—is transformed through intricate bleaching, dyeing, and painting techniques.

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SGR honors heritage while pushing boundaries between traditional and modernity, crafting one-of-a-kind pieces that challenge the intersection of fashion and contemporary art.